OVERVIEW
After creating a new logo and stationery for OneMethod, the agency was left with a lot of old stationery. Rather than throw it away, the old stationery was reused in a Holiday campaign.
A small package of old letterhead was sent out to clients with snowflake patterns printed on the letterhead. Clients could cut out their snowflakes and if they uploaded them to our ‘snowing’ microsite, we’d donate $25 to the Nature Conservancy Fund. We received a flurry of snowflakes.
W3 Award (Gold)
Applied Arts Interactive Award (Winner)
Mobius Award (Silver)
Summit (Bronze)
CAMPAIGN ELEMENTS
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Steve Miller // executive creative director 