When it comes to relieving you of your worst cold symptoms, Ricola needed to prove its natural efficacy and make some noise to better compete against the Halls of the world. So we hacked the traditional video ad units on Facebook and Instagram and in doing so, demonstrated the power of nature, literally, and made people look, and think, twice about Ricola.

CMA AWARDS (Gold)

RESULTS
> 89% Completed View Rate (200% increase YOY)
> +32.6 Point increase in Ad Recall (500% above CPG norm)
> 240% Above CPG Norm in Message Association
> Grew Ricola to #1 in Market Share – first time ever!