With little to no awareness, Reel Start, a not-for-profit that empowers youth from underrepresented communities to change their world through film, needed to grow their follower base and yes, their awareness, in order to be in position to secure future donations. So we launched “Give new Voices a Voice”, a campaign that demonstrated the strength of their students’ voice, by not hearing their voices at all.
We developed three online spots, a redesigned website, and engaged an army of a-list influencers to help spread the word and the love.
> 52M impressions
> 35.4M Reached
> 3,882% Increase in brand mentions
> 8,191 Engagements
> 5x Instagram follower growth
> $0 Paid media