OVERVIEW
Once a year, CIBC celebrates its clients on Client Appreciation Day, typically marked by giving out free coffee. For 2019, we wanted to show just how far our appreciation went. To do that, we did the unthinkable: we renamed the bank after one of their clients, Crystal. For one day, CIBC was “Crystal’s” bank, which became the best-performing single-day activation in CIBC history.
CMA AWARDS (Bronze)
RESULTS
> 11.3M Impressions for one day
> +15.2 Increase in NPS
> 41% Increase in Brand Perception
> 84% Increase in Aventura card sales
> 3M Visits to CIBC.com (33% higher than the record)
> 48% Email open rate (vs 18.5% industry benchmark)
> #1 Single day activation success in CIBC history.
Steve Miller // executive creative director 